UX/UI Designer | Apr 2018 – Aug 2019
Spaceweb is one of the largest hosting providers in Russia. The company offers hosting services, domain name registration, VPS, server rental, and website builder.
Context
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Spaceweb faced the issue of an outdated User Control Panel (UCP) that was falling behind in terms of modern design and functionality. Key drawbacks of the outdated UCP included confusing navigation, complex tooltip texts, and redundancy of functions, all of which created usability issues. Spaceweb decided to enhance the UX/UI of its client control panel to meet current trends and user needs, and to maintain its leadership position in the market.
My role
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My main task was redesigning the UCP to create a modern, convenient, and intuitive interface, which needed to be compatible with both Web Desktop/Mobile.
In addition, I was involved in developing a components library, supporting marketing initiatives, and creating internal corporate merch.
The primary goal of the project was to significantly improve the user experience and increase additional service sales, with a focus on ensuring the UCP's functionality across multiple device formats.
Process
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My approach to redesigning the UCP at Sweb:
Immersion in the subject area
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Interaction with technical specialists and the customer support department to understand current requirements and problems.
Competitor analysis
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Collection and study of information about competitors' UCPs, assessing their design and functionality.
Working with metrics and feedback
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Using Yandex Metrica and Google Analytics, as well as surveys and customer feedback, to identify key interface problems.
Prototyping
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Creating prototypes for the main use scenarios of the control panel: registration, domain purchase, website creation.
Regular reviews with the team
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Interaction with the PM, development team, and team leaders to discuss and improve prototypes.
Creating the UIkit
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Creating the design based on the style of the site (fonts, colors, icons).
Review with developers
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Conducting the final review with developers with a detailed description of usage scenarios.
Participation in UI testing:
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Active involvement in testing the effectiveness and usability of the updated control panel.
Results
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In addition to updating the interface, new features were introduced. For instance, the "Sites" section combined many functions in one place, offering an intuitive wizard for step-by-step website creation.
These improvements resulted in several positive business outcomes, including a 15% increase in the average check size and a significant increase in upselling additional services, among other benefits.
Skils: UX/UI design · User research · Prototyping · Visual design · Web desktop · Web mobile · UIkit · Merch · Marketing
Recommendations
05
Contact me
Unfortunately, I am unable to publicly showcase this project due to its confidentiality under a NDA.
However, I am open to private conversations and discussions where I can share the general experience and skills acquired during this work.
Contact me